Off their debut studio album “Illadelph Halflife”, this song is about the industry evolving into a scheme where rappers are only in it for capitalistic pursuits and not a love for the art. The video for this track sprung up quite the controversy.
“This video caused a riff between The Roots and The Notorious B.I.G. aka Biggie Smalls. Biggie thought The Roots were dissing him, due to the fact that this video somewhat resembled his own “One More Chance” video. Biggie told The Source magazine that he didn’t understand why they were dissing him, being that he’d shown them so much love and support. The Roots were one his favourite groups. Questlove wrote an apology with all intentions of sending it to The Source. Unfortunately, it was too late—Biggie died before he could read it.”